Forty years ago, Coca Cola launched its iconic "Hilltop" advertising campaign in which people sang about wanting to buy the world a coke. Well now they can thanks to Google. Google, with the help of creative teams from Grow Interactive and Johannes Leonardo, re-imagined this campaign for the digital era with its "Hilltop Re-imagined Campaign for Coca Cola", winning the first Mobile Grand Prix prize at the Cannes Lion ad festival. Google's campaign was aimed at showing off the possibilities of mobile advertising and did a great job by creating an ad that was both innovative and interactive. The ad consisted of rich media mobile banner ads that allowed users to send a coke half way around the world to designated vending machines in cities such as Cape Town and Buenos Aires. Users had the ability to send messages to the recipients of their generosity and watch their reactions at the vending machine through a digital video feed. The ad did a great job of not only showing what's possible in digital advertising, but also how digital ads can be used to create an emotional and social impact.
Check it out:
http://bit.ly/Lz4RAr
http://adage.com/article/special-report-cannes-2012/google-wins-inaugural-mobile-grand-prix/235466/
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