An interesting article on the growing role of Android, especially for Tablets.
What took  my attention is not simply the growing role of Android devices, but how different is the customer behavious in dealing with tablets vs. mobile phones. As the article outlines, the time spent on the device for each session is longer, concentrated mainly in the evening and obviously hradware features like the size of the screen for instance. These specific characteristics of the the usage are a really important when designing campaigns for tablets (vs. mobile and laptops).
A meaningful example, cited in the article, comes from Ken Sun, group product manager for Mint at Intuit,which stated, on the Android developer site,
“We have found that phone usage is indicative of a customer’s regular financial check-in, while tablet usage points towards more analysis and interaction with that customer’s personal financial data,[...]
This is the sort of immersive engagement experience we were looking for, [...] The tablet and phone apps serve as great complements to each other.”
What I found really important is the word he uses, "complements" when referring to the different devices. In the end, it's a different device, a different customer too probably, and so a different way of approaching it.


Full article here:

http://www.luxurydaily.com/how-to-drive-engagement-monetization-for-android-tablets/