Marketing charts comments the release of the report AdReaction 2012 that analyzed reaction of mobile and tablet users to different kinds of advertisements. Interesting highlights of the analysis is the negative user attitude with mobile advertising. For instance, in-game ads are seem as almost as negative as non-opt-in email.
More details in the full report:
http://www.marketingcharts.com/wp/television/mobile-ads-generally-disliked-but-seen-effective-25040/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink
RF
No comments:
Post a Comment