Taking selfies to a new level, Dubsmash has become a social
media staple- a simple yet addictively fun app, that rapidly blossomed into a
viral sensation.
Founded in Berlin, by Jonas Drüppel, Roland Grenke and
Daniel Taschik, Dubsmash lets you record a video of yourself, synced to a
preselected sound clip, such as a well-known quote from a movie, funky ad, or
songs. But, after failing to conquer the iOS app store twice before, they
couldn’t have known for certain that they had a smash hit on their hands.
Spanning 192 countries, a plethora of languages, and engaging celebrities
Hollywood & Bollywood alike dubbing their latest releases, Dubsmash has
gathered a tremendous fan following in just 10 months of its launch in
November, 2014
Why does it work?
The desire to amuse our friends mixed with a smidge of narcissism that most of
us social media junkies (AKA everyone) seem to possess these days make this app
super desirable
User generated content- Yes! Sticky user proposition- Yes!
But there are copyright issues inherent in Dubsmash, since
the majority of uploaded sounds are from unlicensed content, namely TV and film
sound clips. So far they have not been sued..by anyone..luckily!! Should that
change, the startup plans to work within a ‘take-down notice’ model when a
license holder complains. Owners believe that brands — and therefore copyright
holders — will eventually be keen to work directly with the app, providing one
potential route to monetization. Digital Advertising? Well not yet…but the
website boasts of a user base of 75million people, so I wouldn’t be surprised
if it is actually moving towards that path for revenue generation or looking to
be bought out by the Facebooks and the Googles of the world at a gaping
valuation!
Looking to make messaging fun? So stop texting and start
dubbing!
http://www.dubsmash.com/
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