Using Human Communication To Unlock Your Digital Marketing Potential

"Using Human Communication to Unlock Your Digital Marketing Potential" speaks about the differences in how brand communicate and spread their marketing messages online given the sheer amount of technological mediums we have now to reach out to consumers. Sometimes brands forget that there are humans on the other side of that computer screen or iPhone.

The article begins by bringing up the concept of considering social media "followers" and those you are reaching out to online not as impressions or likes but as actual people. Then, consider how you would reach out to someone to spread information about your product or to excite them about your product or service.

Towards the end of the article, the author gives more general advice in how to create a compelling, strong marketing campaign both in general and online. One of the key points they bring up is the struggle brands have to remain relatable to their customers. A strategy that many brands have implemented, including Progressive with "Flo" and AT&T with "Lily", is to create a relatable, everyday character who communicates the brand's message in a way that's easy to understand by consumers and kind of quirky.

I would recommend reading this article as it provides a strong overview of a good marketing campaign and brings up several interesting points about how to remain human online.


Article Link: http://www.forbes.com/sites/miketempleman/2015/09/04/using-human-communication-to-unlock-your-digital-marketings-potential/