The 19bn price point that Facebook paid to acquire WhatsApp, the cross-platform messaging app last year, raised a few eyebrows. Mostly, because it was unclear how the company would monetize the free messaging platform's growing user base.
Contrary to other acquisitions by the social media giant, and the lack of immediate success, unlike Instagram, WhatsApp's revenue generation has remained a mystery and with it, so has what Facebook paid to acquired it. With a quarterly steady growth in Monthly Users and as the updates for the Messenger app become clearer with the introduction of "M", a personal concierge service that connects users to brands, it seems that that's what might be in store for the mobile-first application.
This would be a new strategy that steps away from more "traditional" forms of digital advertising and as WhatsApp is set to break the 1bn user barrier, an exciting one.
Original article
http://techcrunch.com/2015/09/04/still-not-hatin/#.dc3kwd:HkuR
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