Before social networks (e.g., Facebook, Twitter), sellers dominated sales — but now armed with more knowledge than ever, buyers drive the market. Through a simple analysis of crowdsourced, web-based content, prospects
are empowered to make a decision based on praise, criticism, half-truths
and all-out lies about the product or service before an initial call
even takes place. Clearly buyers are using the web to their advantage,
but how can sellers catch up to buyers and tap this new information
exchange to close deals faster? The article offers 4 ways sellers can use social data to close sales:
1. Organize the site the ensure the consumer gets the information he or she needs easily
2. Capture intelligence from prospective buyers
3. Collaborate between different divisions of the company to close the sale
4. Optimize the message based on a continuous feedback loop
http://mashable.com/2012/12/02/sales-social-data/
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