India is world's 2nd most populous Country at 1.31B with China at 1.39B and US at 0.32B. India's Internet penetration is at 27% compared to China's 47% and US's 75%. Growth of iphone sales is slowing in US while growth of android based devices is growing at a fast pace in India and China.
With such a huge population and under penetration in internet, there is an enormous opportunity technology providers. Digital marketing has not gained momentum yet and has a lot of catch up to do until users are addicted to phone.
There are several changes currently occurring in the hardware and software technology space:
- The time spent in on Android devices rose to 150 billion hours in 2016 from 70 billion hours in 2014.
- The price of data has been going down from $4.4 in 2014 to $1.9 in 2017.
- The data consumed has increased 9 times within last year.
Can one ignore a market with such huge potential.
Source: https://www.recode.net/2017/5/31/15720378/mary-meeker-india-annual-internet-trends-report-code-2017
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