Think dirty…?

According to a University of Edinburgh study of 400 Facebook users, 25% said they would be “extremely” worried about sharing a provocative ad (like for Durex), and 75% said they would be unlikely to share the ad or be associated with the brand. By contrast, less than 1% was worried about sharing an ad for Coca-Cola. Why? Researchers believe individuals with a diverse network are more conservative sharing certain topics or experiences if it has an unknown effect on part of their network. “It also has implications for Facebook’s site designers aiming to maximise brand engagement, who may need to consider new privacy settings or options for ‘secret likes’”

http://digitalmarketingmagazine.co.uk/digital-marketing-news/social-followers-won-t-share-it-if-it-isn-t-pg/4220