Yoplait Empower Women - Blog 5

Just like Special K is creating messages to empower females through the movement of eating, General Mills’ Yoplait is doing the same. 

72andSunny along with Redscout were chosen to handle General Mills’ $700 million ad budget. 

Yoplait is focused on gaining momentum by showing that women do it all and should do it all without judgement.   Yoplait is stepping in to vocalize that they support moms and want to encourage them. 

The strategy is definitely in line with their competitors, such as Kellog’s Special K’s “Own it”, hoping females will be responsive to it. 

If females begin to connect with the message, hopefully, this will increase Yoplait purchases. 

http://adage.com/article/cmo-strategy/yoplait-drop-judgment-mom-eat-yogurt/309478/

http://www.adweek.com/brand-marketing/general-mills-picks-72andsunny-and-redscout-handle-its-700-million-us-ad-business-174354/