Jackie Woodward was recruited to be on the board of directors of Craft Brew Alliance (CBA). Ms. Woodward comes from CMO at Krispy Kreme Doughnuts.
In this article, with this announcement, advertisement of Krispy Kreme and CBA is evident.
https://finance.yahoo.com/news/food-beverage-industry-veteran-jackie-130000164.html
After doing a little more research, I found out who CBA was. Immediately from their website, the green image shows their commitment to sustainability. So, their website reveals creativity and importance to sustainability.
With a little bit more digging, I saw that CBA supports the Startup Brewery Challenge. This is brilliant because CBA sees opportunities that exist while also willing to help other emerging start-ups brewers. What’s disappointing is that there are only about 600 views. I feel like they are trying but need help. Which may be why they brought in Jackie Woodward.
https://www.youtube.com/watch?v=403Vx3wJO7s
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