News Corp. in Advanced Talks With Facebook on Subscriptions
In a move
that recognizes Facebook’s reach and expansive user base, News Corp. (publisher
of the Wall Street amongst other periodicals) is holding “very advanced”
discussions about subscriptions to its content online. This blogger, for one,
thinks it’s an amazing idea!
It’s no
secret that traditional newspapers and magazines have been getting killed over
the last few years and this is a great solution to the problem of content dissemination.
If the publishers could get access to Facebook’s portal and make inroads to its
social graph, it could be hugely beneficial to them financially. I know that
this type of relationship would make my life easier if I didn’t have to visit
multiple websites to get my daily information (i.e., birthdays from Facebook
and the news from WSJ.com). The possibilities for this type of relationship
seem truly extraordinary and have the potential to generate a lot of new
subscriptions. Imagine if you see a bona
fide WSJ article pop up on your news feed because a friend has shared it. I
know that I would click on it if it was interesting. Let’s be honest, most of
the stuff shared on Facebook is trashy – and some have proven to be completely fictitious
all together.
By
acknowledging that Facebook (and Google) dominate the online advertising space
and approaching the situation collaboratively I think that both parties stand
to benefit immensely. Facebook’s current events and news get an instant boost
to credibility and the publishers get access to a network that they can
monetize.
Talk about
your “win win” – sign me up!
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