Friday, June 23, 2017

Digital Marketing 2.0

The new age for digital marketing has arrived. Gone are the days when marketers used to focus obtaining the highest rank in the paid search category or find the best sites to put their banner adds. 

The new generation of digital media includes 'Live streaming', 'Augmented Reality' and 'Virtual Reality'. In my opinion if marketers learn how to use these tools better, specifically the later two, they can go a long way.The power of being able to experience something new from your living room is completely different. Using these tools, the marketers can interest even those folks who are slightly behind in the purchasing chain. For example, a small girl playing with 'Barbie Games' on the Barbie website will automatically get interested in the product. Additionally, the marketer can also know the popular trends using these features.


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