Friday, June 09, 2017

How humans’ desire to “fit-in” are shaping social media marketing strategies?




How often do you catch yourself checking your posting to see how many likes and comments you received? I beat multiple times. For the competitive ones like me, we find ourselves secretly cheering when our posting gets a high number of likes and comments. Everyone loves getting some love!

Marketers looking to thrive using social media as a marketing tool need to be well familiar how customers’ desire for approval and acceptance are related to their behavior towards sharing product reviews, connecting with influencers and prioritizing shares.

In case you are looking for ways to become a better marketer, read article below for more fascinating inputs on the topic:




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