Saturday, June 03, 2017

Was Yahoo fixable?

While the article looks at Marissa Myers' track record as Yahoo's CEO, this New York Times piece also sheds light about the company's missteps in its strategy during her tenure. 

Was Yahoo fixable? It is arguable but the article does not believe so. Some of the points it raises:

- Yahoo had missed the mobile revolution and largely failed in a quest to make Yahoo a daily habit for more users in online video, search and messaging.

- no real strategy for reaching consumers on their mobile - a sure route to obsolescence as smartphones increasingly  become the dominant internet device for most people

- finally, the company's DNA and technology were built around the idea of a web portal, which became outmoded in the mobile era as apps and phone platforms like iOS became the gateways to the Internet.

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