Thursday, June 01, 2017

Adwords for a Digital changing world

The world is shifting to smaller devices(mobile) for content search and larger devices(TV) for content viewing. A survey from Pew Research Center revealed that in 2016, 77% of Americans owned a smartphone, up from 35% in 2011.
Checking product reviews, searching for a product, direct purchasing – all these actions can be executed on a smartphone. These devices are becoming more ingrained in our daily routines.
Google data shows that shopping-related searches on mobile increased 120% in 2015 and 2016, and 82% of shoppers consult their phones for items they are about to buy in a store. It makes perfect sense that brands and marketers put their orchestrated effort into reaching customers on the devices they use most and keep tethered to their side.

This makes adwords a critical part of SEM(Search engine marketing) for smartphones as consumers are going to use the first few links appearing on the searches rather than going to subsequent pages.

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