The world is shifting to smaller devices(mobile) for content search and larger devices(TV) for content viewing. A survey from Pew Research Center revealed that in 2016, 77% of Americans owned a smartphone, up from 35% in 2011.
Checking product reviews, searching for a product, direct purchasing – all these actions can be executed on a smartphone. These devices are becoming more ingrained in our daily routines.
Google data shows that shopping-related searches on mobile increased 120% in 2015 and 2016, and 82% of shoppers consult their phones for items they are about to buy in a store. It makes perfect sense that brands and marketers put their orchestrated effort into reaching customers on the devices they use most and keep tethered to their side.
This makes adwords a critical part of SEM(Search engine marketing) for smartphones as consumers are going to use the first few links appearing on the searches rather than going to subsequent pages.
Google data shows that shopping-related searches on mobile increased 120% in 2015 and 2016, and 82% of shoppers consult their phones for items they are about to buy in a store. It makes perfect sense that brands and marketers put their orchestrated effort into reaching customers on the devices they use most and keep tethered to their side.
This makes adwords a critical part of SEM(Search engine marketing) for smartphones as consumers are going to use the first few links appearing on the searches rather than going to subsequent pages.
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