While on a Chazen trip to Israel, we met with a venture capital firm who spoke to us for an hour about his experience working in Tel Aviv. He told us that he was holding his cell phone up (recording us) because he wanted to live stream his talk using Meerkat.
Meerkat is a mobile app that enables users to do live video streaming through their mobile device. Once signed up, Meerkat users have the option of connecting their Facebook and Twitter accounts, and stream directly to their followers as soon as they go live. The app had launched a mere week before our trip so the excitement was still new and the concept was even newer to me.
Since my return from Israel, I have seen Meerkat and Periscope change the way we use social media but also noticed the way marketers have started to look at these channels along with channels like snap chat to connect with their customers on a more personal level. One of the first few companies to use Periscope was Nestle. Purina ONE Cat (a Nestle brand) tried its hand at Periscope with “ONE Cat Camp,” where the marketing team live-streamed lessons on pet wellness and pet care. http://www.dmnews.com/mobile-marketing/purina-one-makes-out-like-a-fat-cat-with-live-streaming/article/433400/
No comments:
Post a Comment