In this wide-ranginginterview with Nicholas Thompson, the editor in chief of Wired from Columbia Journalism Review, where they spoke on topics
such as fake news to disruptions that technology has brought about, what caught
my eye was how he felt that Facebook could do better in terms of measurements.
We know, from our own
experiences, that Facebook’s news algorithm is biased towards humor, sensationalism,
and celebrities, especially clickbaits with intriguing headlines, funny, viral
videos and whatnot.
We also learned in class how
Facebook measures engagement: the number of people who like, comment or share
it, and the amount of time people spend reading something. This is probably why
the above-mentioned stories get the kind of attention they do on Facebook.
Beyond all these, however,
he felt that there are a whole bunch of other factors one could measure. One
could semantically analyze the words in the comments. One could come up with a
meta-quality score for different publications, and thereby serve better
content. These are useful thought starters for content marketers. It certainly
got met thinking about some of the ways we could implement to better measure
outcomes and results, in a way that could better our marketing efforts.
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