Saturday, July 22, 2017

Google goes Gorilla on Spoofing with Ads.txt

Google is quietly conducting tests with major partners to stamp out spoofing. During the tests, Google shuts off all ad inventory for a brief period (like 10-15mins) then scours the ad exchanges to see what’s listed. Results? Thousands if not millions of video and display despite no ads actually for sale at the time. Who had the most ‘fake’ inventory? SmartRTB.  According to eMarketer, around $83m will be spent on fake ads this year. Some experts believe this traffic could represent nearly 20-30% of total traffic on some secondary exchanges. Google’s Ads.txt is a technical solution designed to protect web publishers by blocking unauthorized companies from selling ads via questionable exchanges.

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