Friday, July 21, 2017

Google Monetizing Another Feature

Google has been under pressure to develop revenue from all of its platforms, including Google Maps. Maps is not only a useful way to find directions, but it also is a way that businesses can advertise. Advertisers can offer promotions, display logos, and show ads on the Maps platform - interestingly, Google's "Get Location Detail" click option when searching for a brand on the search engine incurred 7% of clicks on phones - an increase over past periods. The latest effort to develop advertising traffic and revenue from Maps is the latest example of how Google tries to stay nimble and identify revenue sources beyond its standard search engine/adwords programs.

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