Using several interviews of Generation Z consultants and entrepreneurs,
this article attempts to define what makes Generation Z different from
Millennials, and how marketers can better understand this up-and-coming demographic.
Millennials are arguably the most talked about and controversial
generation in history, but in order to become a successful marketer, we must
understand what’s next. Teenagers are now picking up where Millennials left
off, and there’s several vast differences between both generations that will
influence how companies shape their company culture and market to potential
clients or customers.
Meet Generation Z; 72 million kids/teens born between 1996-2010,
who are slowly becoming known to advertisers as “Millennials on steroids” – a sort
of overachieving set of thought leaders, working on major disruption at earlier
ages. They’re known for being more competitive and less collaborative. They’re
hyper networkers, well-connected, and prone to keeping their options open. A
generation with resources and opportunities beyond imagination if they master
the art of branding oneself.
Regarding the future of our workplaces, the Millennial
workplace is characterized by open office spaces, collaboration, generous
vacation policies, and purpose driven work. Gen Z workers will have a new set
of workplace demands that companies must adapt to.
Regarding advertising, Generation Z grew up in an age of
self-branding, and social media influencing. They are now determining what’s
considered “cool”. They’re known for bypassing the typical entry-level summer
and going straight for real-world scalable experiences that can set them up as
successful thought leaders or entrepreneurs later in life.
http://www.businessinsider.com/experts-are-marketing-to-generation-z-2017-7
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