Food and Beverage: The Next Big E-commerce Industry

It's looking like the food and beverage are following the trends of entertainment and apparels transformation to digital channels. Over the past 4 years, food and beverage companies have seen a 28% percent increase through e-commerce channels.  Campbell's Soups is one company that believes this growth will continue to increase over the next 5 years.

Campbell's recently announced they've launched a North American e-commerce unit which they expect to generate $300 million in sales over the next 5 years. 

"We're investing in digital and e-commerce across the enterprise with a goal of building industry-leading capabilities and relationships that will drive innovation in this space," executive Mark Alexander said in a statement.

Campbells aims to utilize the digital platform to provide better transparency to information like nutritional facts to its customers.  They believe that this, mixed with enhanced consumer analytics, and the ability to optimize their supply chain, will be the catalyst they need to re-spark growth in a stagnant industry.

See full article here: http://www.zdnet.com/article/how-campbell-soup-is-betting-on-digital-transformation-e-commerce-science-to-grow-sales/