Facebook recently tested messenger display ads in Thailand
and Australia, and it has recently announced it will expand the trial worldwide.
Advertisers can now reach an audience of over 1 billion,
highly engaged users. Here’s how it works; the ads would trigger the chatbot
conversations, where branded chatbots can post about daily coupons or
promotions, that leads to a user directly communicating with the brand. This is
an extension of the “Discover” tab, which allows users to connect with brands.
This new function is a clear indication that Facebook has
reached ad saturation. Facebook is quickly running out of ad space on the
newsfeed, and the increase in newsfeed ads is affecting the Facebook user experience.
They’ve basically found more suitable ad real estate. This is just another
trend in the proliferation of social media ads, after we’ve already been
introduced to Facebook Marketplace ads, Instagram Story ads, and video ads.
http://www.businessinsider.com/brands-facebook-plan-display-ads-globally-messenger-2017-7
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