Wednesday, July 26, 2017

You Want Snark With Those Fries? No One Is Safe From Wendy’s Tweets

Wendy’s sassy twitter responses are getting attention from younger audiences (ages between 18 to 21 year old) and its total number followers increased by 80% last year. Wendy’s tweet responses to other competitors like McDonald’s, Burger King, and Hardee’s are humorous and bold. Wendy’s also tween back comments to “roast” customers as well. Instead of tweeting well-prepped nice responses, Wendy’s is differentiating itself from other brands such as Chipotle.

Wendy’s tone of responses resonate rise in popularity of sarcastic joke cultures among young audiences. Also the comedic response tweets seem less corporate, which makes the brand more approachable and familiar to audiences. Wendy’s reiterates the point that brand must be culturally relevance, especially in social media, in order to gain greater following and increase/update its brand image.

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