In a bid to stay relevant, Twitter has offered a beta service to small businesses and individuals in the form of a $99 subscription that helps them to grow their following. The subscription allows their tweets to be seen on viewers' timelines outside those of their followers. Whilst subscribers cannot choose which of their tweets will be promoted, or the extent (tweets will be automatically promoted at random), they can choose the demographics and interests to target. Subscribers will receive a weekly report mentioning the number of new followers and engagement as a result.
This can help small start ups who do not have the resources or capabilities to manage their Twitter campaigns or create ads as a method to grow their audience, but it remains to be seen whether or not this will be a popular service and whether the lack of customization for small businesses and individuals will be beneficial, as being able to test the type of content is important to marketers.
http://www.businessinsider.com/twitter-tests-99-subscription-to-promote-tweets-automatically-2017-7
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