Friday, July 28, 2017

P&G latest to experience challenges with placement of digital advertising

Proctor & Gamble has decreased the amount they are spending on digital advertising after concerns regarding where their ads were displayed on platforms such as YouTube  - this comes on the heels of challenges experienced by YouTube specifically earlier this year when advertisements for a variety of companies were displayed alongside unfavorable content such as terrorist propaganda. The article mentions that several other consumer staples firms have cut their digital advertising spending as well in light of these types of concerns as well as concerns that their online ads are being viewed by bots rather than by their target audience of potential customers. This highlights the challenges that digital marketers and platforms are facing in terms of maintaining and monitoring the integrity of the ad space they provide.

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