Google Posts

Google posts first appeared in the 2016 elections allowing candidates the ability to submit updates that would directly appear in the search engine results page. As of now this is in pilot phase with a few local vendors and Google has not marketed this feature broadly.
Even though posts are showcased prominently, Google does not bump the business using posts to the top at the moment. This feature allows verified individuals and organizations to connect with each other using text, images and videos.However, the current posts do not provide an interactive platform to the users. 

The marketers can significantly benefit from the new google feature. Even though Google does not bump marketers with post to the top of SEO, posts definitely attract attention from the consumers and can be used very effectively in combination with SEOs. Good quality and informative posts can help increase awareness about a product.  

Source:

1. https://searchenginewatch.com/2017/07/20/google-posts-growing-under-the-radar/
2. https://searchenginewatch.com/2016/03/31/how-are-businesses-using-google-posts/