Saturday, July 29, 2017

Why Google+ just proved why smaller social networks can’t die…

While marketer’s do not hold Google+ with the same regard as Facebook or Pinterest, something happened this week that shows why smaller networks are unlikely to disappear anytime soon. Remember Google+ boosts 2 billion users, primarily because anyone with a Google account is automatically given a profile. Really, there has been minimal innovation on the platform since the underwhelming launch in 2011. Not to mention, according to Forbes, Google+ only has 111m active users. This week however, the American Consumer Satisfaction Index (ACSI) announced Google+ is now #1. This surprisingly leap from obscurity, from a survey of 4,978 consumers, shows how smaller, specialized audiences are still important for advertisers and should not be overlooked.

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