While marketer’s do not hold Google+ with the same regard as
Facebook or Pinterest, something happened this week that shows why smaller
networks are unlikely to disappear anytime soon. Remember Google+ boosts 2
billion users, primarily because anyone with a Google account is automatically given
a profile. Really, there has been minimal innovation on the platform since the
underwhelming launch in 2011. Not to mention, according to Forbes, Google+ only
has 111m active users. This week however, the American Consumer Satisfaction
Index (ACSI) announced Google+ is now #1. This surprisingly leap from obscurity,
from a survey of 4,978 consumers, shows how smaller, specialized audiences are still
important for advertisers and should not be overlooked.
https://www.marketingtechnews.net/news/2017/jul/26/google-surprises-everyone-coming-out-top-us-consumer-satisfaction-survey/
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