Saturday, July 08, 2017

Google launches three new AdSense Ad formats

Google AdSense has introduced three new native formats that include: in-feed, in-article and matched content. On Google’s blog, the company believes these formats provide a unique value proposition. Why? “Native ads can be placed together or separately depending on the publisher’s strategy. In-feed ad appear in lists of articles or products, in-article ads appear between the paragraphs of pages and matched content ads appear directly below articles…” among other benefits. Google’s goals seems two-fold: first to improve the user experience, and second to boost publisher’s ability to monetize (after a muted reception to Google’s AMP and FB’s Instant Articles). There are still some questions that remain unanswered, for example native advertising must to be branded with the word “AD” inside a contrasting color. Regardless, it’s clear the importance of published content; expect Google’s competitors will also likely respond to this move.

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