Friday, July 21, 2017

AdAge: Facebook's Subscription Plan Gives Publishers Hope at Last

A new development in Facebook will allow publishers to charge a paywall for Instant Articles. This will help publishers in that they will be able to charge for articles that are accessed on Facebook's website. The reason for the access on Facebook itself was to improve time to the article, since readers stay within the social network. This has proven to be the preferred format of social media readers, but has created a problem for actual monetization. Newspapers will now make money off of Instant Articles.

Perhaps traditional newspaper companies will continue to adapt so they have a strong presence in the digital news focused world.

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