Saturday, July 29, 2017

Will 'Keywords Search' fade into history?

In May 2017, Google announced the launch of Google Lens, an AI powered visual tool search. Google CEO Sundar Pichai described Lens as “a set of vision-based computing capabilities that can understand what you’re looking at and help you take action.”

A visual search engine allows the customer to search for webpages, documents and other material on world wide web using image as an input. In recent times, we have seen tech giants like Microsoft and Google invest heavily in this new technique. The visual search has the ability to connect an image with an action. The user can use a photo from its surrounding to find relevant items on the internet. In recent times, people have stared using voice search increasingly and visual search could be the next big thing. 
The companies can obtain a huge advantage over competitors by using this technique. Some times the consumer has a visual image of what they want but do not know how to describe it in words. Utilization of visual search engine in such scenarios can help the consumers instantly. 


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