Asia Pacific on the Front Lines of Digital Ad Spend

A new report released by Adobe reveals that the majority of advertisers in the Asia Pacific region will spend more than half of their ad $$$ on digital platforms within 3 years. The study surveyed 300 marketers across the region. Other key takeaways:

• Australian marketers have been early adopters of digi marketing with 41% already allocating 1/4 of their budget to digital tactics.
• In Hong Kong, 28% of marketers allocate at least 1/4 of ad spend to digital.
• 93% of the marketers in the study see a competitive advantage in digital marketing.
• Most popular digital channel = Website content + development
• Runner-ups = Email marketing + SEO

Is it surprising that fewer marketers in this region are spending money on social media, paid search and display ads?

How much will this change over the next 3 years?

Source: Source