Digital Media Giant partnering with Rent the Runway

Rent The Runway, raised $20 million in funding by Conde Nast Publications  in order to further expand its business.  Similar to the targeting we learned in class, Rent the Runway will use much of this funding to better market to customers through using real life photos of customers with similar body types age ranges and etc.  It is interesting to see the media giant move closer to the product.  This is not only funding, but a partnership that shows that the luxury publisher is open to attracting a wider audience and making luxury available to the masses.

http://techcrunch.com/2012/11/30/the-netflix-for-designer-clothes-rent-the-runway-raises-20m-from-vogue-publisher-conde-nast-and-kleiner-perkins/