Thursday, November 22, 2012

E-Commerce to increase 14% this holiday season?


Yesterday, ComScore forecasted a 14% incerase in e-commerce sales.  IMB's Benchmark service particularly notes the strong mobile commerce sales so far this year.  Interestingly, using social networks to shop (retail driven by referral on Facebook, Pinterest, etc.) has generated the least amount of e-commerce sales.  
With Black Friday tomorrow...we'll see how e-commerce really stands up to in-store sales this holiday season.



http://techcrunch.com/2012/11/22/ibm-thanksgiving-sales-data-shows-mobile-commerce-jumping-iphoneipad-driving-19-of-traffic-social-nets-only-0-2/

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