Move over Black Friday... tomorrow aka Cyber Monday is expected to be the biggest online shopping day for the 3rd consecutive year. Sales are estimated to be 20% higher this year at a whopping $1.5 billion! One estimate is even as high as $2 billion. As a result, marketers have ramped up digital marketing tactics to go after consumers. Cyber Monday has also become the busiest email marketing day of the year. If this trend continues it is certain to cause a paradigm shift in marketing spend allocation for holiday shopping.
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