A German start-up called txtr recently announced the arrival of a low-cost e-reader called the Beagle. It will cost less than €10, i.e. $13 - undercutting the cheapest Kindle by more than $55.
The Beagle is a simple, no frills e-reader without any of the fancy specs that the Kindle or the Nook have. It would hold just 5 books at a time and run off traditional alkaline batteries. The digital books would be available to buy online or through their app and will be uploaded onto the device via bluetooth. Book prices would be similar to Kindle for mainstream books and the selection of books is about 400k books, approximately half of what Amazon has to offer.
The main reason that Txtr can offer such a low price is that they are targeting mobile operators for key partnerships. Txtr is in discussions to offer the device bundled with subscription contracts in order to lock users down i.e. the kindle strategy taken to the extreme.
http://us.txtr.com/beagle/
http://www.digitaltrends.com/mobile/the-txtr-beagle-e-reader-will-cost-just-13-but-theres-a-catch/
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