"Windows 8 — Disappointing Usability for Both Novice and Power Users"

LINK: http://www.useit.com/alertbox/windows-8.html

I came across the above link on Reddit, and it was somewhat intriguing. Having interned at Microsoft this summer, I am confident that the company is heading in the right direction -- a touch-based future. While the review for Windows 8 is poor, I would argue that it is too early (from a hardware perspective) to get a "full" Windows 8 experience. The review doesn't take into account the integrated design platform across devices (phone, Xbox, etc.) and the value of moving to a touch interface.

From a digital marketing perspective, it's important to note that a major technology player, such as Microsoft, is betting the farm on this radical reinvented operating platform. It will usher in a new "app ecosystem" and therefore create value for marketers to consider this new ecosystem and touch/voice-enabled content delivery to end consumers.