Startup Edo Interactive seeks to partner with major retailers and banks (BestBuy, Target, Ally) to help combat Showrooming - not just on Black Friday - by going beyond basic demographic data to target via credit card holders and leverage consumer purchase history. It's an interesting approach, most likely effective if a consumer is already in, or planning a trip to a physical retailer. But unless the deals are exceptional enough to beat online competitive pricing, I doubt it will be a compelling enough proposition to change consumer purchasing habits/trends that are already in motion.

http://adage.com/article/digital/buy-startup-edo-combat-black-friday-showrooming/238426/