Nitrogram, a startup launched last month, is a marketing and social engagement platform that helps brands to better analyse and use the earned media they are generating on Instagram.
This provides an exciting opportunity for different brands to engage with their customers by accessing photos and comments that users post of their products on Instagram. This can provide businesses with an excellent and cheap channel of receiving consumer feedback. This, if used appropriately, can enable brands improve their products and potentially optimise their product-mix based on consumer preferences.
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