More than ever shoppers are showing increasing comfort and interest in purchasing holiday gifts online. In fact, recent research shows that 55.3% of table and smartphone users planned to use their devices for holiday shopping.
This is part of growing trend for smartphone users becoming more open to a larger variety of purchases made using phones. Electronics remains the most common category for purchases, but other categories such as toys, clothing, travel and even food are showing strong growth trends.
Full article here: http://www.emarketer.com/Article.aspx?R=1009494
- Vi Nguyen
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