From this holiday season, has anyone in this class had social media influence their purchase decisions? If so, you are not alone! According to an online poll of 400 consumers from behavioral marketing company SteelHouse and research firm Instant.ly, 44 percent of shoppers said they have purchased a product or service they have seen recommended or shared on a social media site. Of these consumers, 85 percent said they saw the item they purchased on Facebook, followed by Twitter at 23 percent and Pinterest at 16 percent. The majority of shoppers said they would spend the same amount ($250 – $500) as they did last year online versus in-store this holiday season and will split their overall spending budget evenly between the two channels. In accordance to the results of the survey, one media director from Heels.com mentioned that “This holiday season we’re really focused on optimizing our website and to make sure we maximize our conversion, as soon as shoppers arrive at our site, they get two great offers – free second day shipping and returns and a percentage off. These offers reinforce what our shoppers will be seeing in our online ads and on Facebook this holiday season.”
Read the full article here --> http://www.eweek.com/networking/facebook-twitter-influence-holiday-shopping-habits/
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