1. Mobile Tag Management
The rise in m-commerce and mobile usage will lead many companies to optimize mobile tagging, and app speeds.
2. Convergence Analytics
Big Data, cloud computing and dashboarding will merge to help marketers gain a single view of multi-channel touchpoints.
3. Useable Insights
Data will be the key driver to fulfilling consumer needs as expectations from consumers escalate.
4. Micro-Targeting
Not only will ads start to cater to our interests but will carefully look at the interests of our friends to derive social behavior patterns.
5. Social Commerce
Next big wave in shopping behavior to to build social platforms that display likes from friends and trusted sources, rather than marketers.
http://www.adotas.com/2012/11/industry-experts-predict-the-top-5-digital-marketing-trends-for-2013/
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