LINK: http://www.pardot.com/infographic/infographic-timeline-social-crm-arms-race
The above link is an infographic which demonstrates the aggressive expansion of the "Social CRM" market. Over the last 2 years, both Salesforce.com and Oracle have invested over $8 Billion in acquiring various companies with social capabilities -- i.e. social monitoring, analytics, engagement platforms.
It appears that we're witnessing significant convergence in the Social CRM space, and that other companies are beginning to take notice (see: "Who's Left for Microsoft Dynamics CRM? http://www.forbes.com/sites/erikamorphy/2012/06/04/salesforce-com-buys-buddy-media-for-689m-oracle-took-vitrue-whos-left-for-microsoft-crm/) -- subsequently, Microsoft made a major $1+ acquisition with Yammer.
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