A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.
Saturday, November 24, 2012
Mobile payments up this season
TechCrunch reports that this year's Black Friday mobile payments jumped 193% and 153% on Paypal and Ebay, respectively, over last year. This trend is important for retailers and marketers alike, as it highlights that customers are spending more time on their mobile devices. Thus, mobile-optimized websites and advertisements, easy mobile payment options, and fast loading times will all become increasingly important for e-commerce sites.
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