WSJ's new revenue stream

Today, Ad Age reported in "Wall Street Journal Launches Shoppable Gift Guide as a New Start for E-Commerce Push," WSJ's newest effort to improve its revenue generation as traditional advertising revenues have declined.  The newspaper has developed an e-commerce platform it calls Select.  On Select, users can shop a holiday gift guide then purchase those products directly from WSJ rather than directing the customer to the retailer's website. Given our recent discussion on the evolution of newspapers in light of the internet and the WSJ's relative success in surviving the declining readership rates and falling ad revenue, I found this article particularly relevant.