WSJ Video - PriceGrabber CEO Steve Krezner

In honor of "Cyber Monday," WSJ sits down with PriceGrabber CEO Steve Krezner to talk about this year's holiday shopping season and the effect of internet technologies on the season.  Some of the interesting observations:

• Fears of "showrooming" might be overstated.  While much of the research is going on online, people are still using brick and mortar stores for major purchases in great volume.
• Though many retailers such as Amazon and The Gap have released their own apps for smartphones and tablets, most online purchases are still occurring through traditional web browsers.  Apps are used most used for locating stores and finding store hours.
• Cyber Monday is not the biggest online shopping day of the year--though Monday is the biggest online shopping day of the week.  Next Monday will have greater shopping volume, and the following Monday will surpass that.
• PriceGrabber is a website that aggregates product reviews and information and then partners with retailers for sales.  The biggest threat to their growth is not only Amazon, but also Google, whose Product Search service weaves itself naturally into the search experience.  How does Krezner think PriceGrabber can survive in this competitive environment?  Like many digital marketers, he believes the answer is content.