AdAge had a great article on how the organic reach of a brand page post has decreased a lot in the past year. Organic reach is the percentage of users that like a page who get to see a random post by the page. Increasingly, brands are finding that they are only able to reach a high number of fans if they pay Facebook.
One interesting fact though is that user engagement with the posts they do see has been going up. This shifts a little the strategy brands should be taking when engaging with audiences on Facebook.
http://adage.com/article/digital/study-reach-organic-facebook-posts-engagement/238365/
RF
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