Marketers still have their training wheels on when it comes to social media publishing. Looking back over the past year, here are 5 lessons/failures that brands can learn from:
1. Don't capitalize on natural disasters
2. Don't trick your customers into engaging with you on Facebook
3. Put someone competent in charge of your social media posting
4. Take days off
5. Don't be afraid to set fans straight when they backlash against you
Read this article for a full description of each lesson.
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