This is a link to a well done video from the founders of Reddit. They interestingly wanted to start a business to order food from a cell phone. Without the app store being available at the time it seemed too difficult to launch so their idea was rejected by the funding group they applied to. Soon after, the investor they spoke to still wanted to work with them and they decided on the idea for reddit. I'd love to learn more about how they built the community but it's interesting to see the evolution of a product like this from a small idea to a big interconnected community.
http://mashable.com/2012/11/30/reddit-evolution/
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