Approximately 75% of marketers said they are bullish about growth prospects for digital and direct marketing, according to the Direct Marketing Association's Quarterly Business Review for the third quarter.
This number is slightly higher than that reported in Q2, whereby 72% of respondents said they were bullish about growth prospects of digital and direct marketing.
When asked to rate their confidence in the growth of digital and direct marketing on a scale of 1 to 5 (with 1 representing low confidence and 5 representing high confidence), respondents gave an average score of 3.91, up slightly from 3.85 in Q2.
The latest report was based on an online survey in October of 322 marketers who are members of the DMA.
This number is slightly higher than that reported in Q2, whereby 72% of respondents said they were bullish about growth prospects of digital and direct marketing.
When asked to rate their confidence in the growth of digital and direct marketing on a scale of 1 to 5 (with 1 representing low confidence and 5 representing high confidence), respondents gave an average score of 3.91, up slightly from 3.85 in Q2.
The latest report was based on an online survey in October of 322 marketers who are members of the DMA.
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